Menu Space, the New York showroom of Danish furniture brand Menu, was in need of renewal last year. Menu's design team collaborated with American interior designer Hilary Robertson. The result combines Copenhagen and New York in one warm and welcoming space.
Menu is a Danish furniture brand that believes in modern design that lasts. Their products must stand the test of time and push the boundaries of modern design. To achieve this, the team behind Menu regularly works with young talented designers, but also with established names in the design world. Meanwhile Menu's furniture adorns many projects all over the world.
Their New York showroom is located in a historic loft building in the SoHo neighbourhood and also houses an office space and café, under the name Menu Space. The goal was to build a community around the design brand Menu, to bring like-minded creatives closer to the brand and encourage them to share their stories and ideas. The space opened in 2017 and was designed by Norm Architects from Copenhagen. The interior was inspired by the raw and industrial setting and strong materials such as concrete and steel were opted for, which can be found everywhere in the space. The result is very minimalistic.
Vibrant accent colours contrast with the warm walnut wood, stone, glass and steel surfaces.
The furniture brand considers it important that Menu Space keeps moving and evolving. That is why the interior is flexible and the interior layout of the room can easily be changed. Friends of the house and other creative people help shape the interior each time, creating a lively and creative atmosphere that continues to inspire friends, visitors, customers and designers.
Last year, the space needed another makeover. This time, the showroom was designed by Menu's own design team, in collaboration with American stylist and interior designer Hilary Robertson. The concept was to combine Copenhagen and New York in a warm and welcoming space. The space is filled with some of Menu's classics, complemented by their latest collections. Outdoor furniture and accessories promote the palette of subtle materials. Vibrant accent colours contrast with the background of warm walnut wood, stone, glass and steel surfaces. Photography by Nicole Franzen