After a great deal of experience in the world of interiors and having developed a unique concept, Geraldine Van Heuverswyn is now launching not only a new shop, but also her own collection. We were extremely curious and went to Knokke to discover it, where we talked to the designer about her career and realisations.
In recent years, Van Heuverswyn has already applied her talent and creativity to numerous interior design projects. However, her ideas and entrepreneurial spirit could not be suppressed. She describes her previous concepts as a ‘well-moving train’, but at the age of forty it felt like the perfect moment to get back on track ‘like a TGV’. ‘I think it's in my nature to always look for a new challenge,’ she adds. Everything was going well, but in her spare time she started working on her own creations. ‘I can only do it then because my head is empty. I do have ideas all year round, but then write them down and realise them during my vacations,’ says the designer. The lockdown caused by the pandemic this spring and summer resulted in an extremely productive period.
‘A minimalist interior design universe that not only exudes a lot of atmosphere, but also tactility’
This new challenge manifests itself in two ways: a new shop and an own collection of furniture and decorative items. The latter is a pure reflection of Geraldine Van Heuverswyn's personal style in which austere colour surfaces and beautiful textures always prevail. The collection is called 'Minimal' and consists of ‘unique, timeless and hyperelegant eye-catchers with clever and surprising cut-outs in the design’. The designer tells us that she has always had a certain interest for openings in walls, both in her house that was rebuilt fifteen years ago and in her work and furniture. Materiality and texture are again a determining factor and the designer incorporates (burnt) wood, natural stone, enamel, stainless steel and stretched rope in her collection. Among other things we see a daybed, ceramics, lighting and a hanging table. In addition, Van Heuverswyn also presents some abstract works of art in her shop with colour areas and rope. She combines all this in her brand new shop with a selection of special and exclusive pieces by other Belgian designers. In the centre of Knokke and parallel to the seawall, Geraldine Van Heuverswyn opened the doors to her ‘minimalist interior universe that not only exudes a lot of atmosphere, but also tactility.’ Here you will find pieces by Benoit Viaene, Thomas Serruys, Delphine Cobbaert, Studio Loho and Atelier Fontein, among others. Again characterised by earthy colours, natural materials and interesting textures, they are completely in line with the timelessness and elegance that the designer stands for. We are already huge fans of the direction and speed that Geraldine Van Heuverswyn's career has taken. Thanks to her experience as an interior designer and her good eye for combining materials, styles and colours, she once again managed to create a unique concept. We are also looking forward to discovering more of her own designs that will undoubtedly once again be timeless eye-catchers and design objects that take every interior to a higher level.