Imagicasa is a big fan of interior and furniture designer Pierre Yovanovitch. In our previous winter issue (2018) we published an article about his beautiful designs. Now, we also like to show our readers one of his most recent projects: the design of the Villa Noailles shop.
Villa Noailles is an early modern house built in the 1920s by architect Robert Mallet-Stevens for the art patrons Charles and Marie-Laure de Noailles. It is located in the hills above Hyères in the southeast of France. It is one of the most important Modernist milestones of France. Nowadays it serves as an arts centre and there are exhibitions, festivals, lectures, etc. and also a boutique. This year, Jean-Pierre Blanc, director of Villa Noailles, invited Yovanovitch to design this boutique. The invitation came because last year the designer was chairman of the jury at the Design Parade Toulon and also thanks to Yovanovitch's exhibition 'The Erotomania of Mademoiselle Oops'. The design of the new shop is somewhat in line with the design of Vincent Darré, who was chairman of the same jury in 2017.
Yovanovitch designed the boutique of Villa Noailles
Yovanovitch wanted to honour the architecture of Mallet-Stevens and reflect the Cubist garden of the villa in his design. That is why he created a series of arches and perspectives that he shrouded in bold colours. As we found out in a previous interview, the designer is a big fan of opera and scenography and regularly draws inspiration from it. This is also reflected in the dramatic way in which he arranged the objects with contrasting materials and shapes in the space. Yovanovitch also designed geometric furniture that meets the strictness of the whole ensemble.
The result is unique, colourful and beautiful. Exactly what we are used to from this top designer.