The Danish studio Norm Architects does not need an introduction anymore. We prefer to take you to one of their latest projects, and this time it is not a house, but a jewellery store. They created a hybrid space where a sense of homeliness and warmth merges with jewellery and art.
Norm Architects were asked to design the new flagship store of Danish jewellery brand Dulong. They found inspiration for the space in the art studios of great modernist painters and sculptors such as Picasso, Matisse and Brancusi. The result is a space where homeliness and artistic production reign in a warm, personal and creative atmosphere.
The studio opted for natural materials with a beautiful patina.
The design built on the existing identity of the jewellery brand, which designs timeless and exclusive pieces. The interior concept was interpreted in light of this, resulting in a serene, soft and welcoming space.
The studio opted for genuine and natural materials, which are beautifully patinated over time, evoking a sense of organic warmth. The quality and craftsmanship with which the Dulong jewellery is designed can also be felt in the carefully selected choice of finishes and the elegant and balanced tonal palette.
Golden wooden floors, ivory walls, honey-coloured travertine, caramel suede and linen curtains create a softness and homeliness in the room. The dark refined details of burnt brass, glass and custom-made furniture in walnut wood bring contrast while perfectly complementing the soft materials. A colonnade, inspired by Copenhagen's neoclassical architecture, adorns the back wall of the shop. The various alcoves are the backdrop for stages exhibiting individual jewels and for beautiful works of art standing on pure travertine.
In order to have a sustainable and tactile approach to design, Norm Architects decided to keep the old oak parquet floors and to cover the walls and ceilings with real clay. In this way a beautiful and rough base to build on was created. The counters, sideboards, coffee tables, stages, mirrors and art collections were all designed especially for the shop by the Danish design studio. In this way Norm Architects was able to create a hybrid space where a sense of homeliness and warmth merges with jewellery and art.
Photography by Jonas Bjerre-Poulsen