In March 2020, Australia closed its borders to all international travel. Daniel Boddam Studio came up with an inventive solution to still involve customers from all over the world in his new furniture collection. The agency developed a virtual Parisian apartment that is accessible to everyone on their website.
Daniel Boddam Studio creates minimalistic interiors with well thought-out simplicity. The office has experience with various projects such as the complete furnishing of a residential building or a heritage-listed home and small additions and adaptations to an interior. With the help of Avo Studios, a visualisation company, they can now add a virtual interior to their set of projects.
It is a good example of the possibilities that creative studios have today.
The apartment has been designed in the Haussmann style that typifies the buildings in Paris. The house is minimalist with very limited decoration and catches a lot of natural light. The virtual apartment is fitted with furniture from the new Geo Collection and the existing Coast Collection inspired by the environment around Boddam's house on Byron Bay. This includes furniture such as the Wave Chair, Wave Sofa, Oscar Console Unit, lighting elements and so on. The new collection, called Geo Collection, is inspired by the rocky Australian landscape and contains furniture assembled with 'rammed concrete' (a mixture of sand, small stones and cement). All furniture designed by Daniel Boddam Studio is produced in Australia. The concrete parts and woodwork are made in Sydney and the mouth blown glass is produced in Adelaide. Works of art of landscapes and nature made by Clara Adolphs, Chris Warnes, Oliver Whatts and Boddam’s wife Kelly Geddes complete the atmosphere of the flat. As you virtually walk around the house it is striking that the Australian furniture and lighting enter into dialogue with the historical context of the Haussmann-style flat. The furniture collection can therefore not only be viewed but also experienced in the context of a home. Following the well-known saying ‘I will make my own pool,’ by Henri Matisse, Boddam created his own Parisian showroom. It is a good example of the possibilities that creative studios have today. According to Boddam we have to use contemporary limits to try new things.
Images courtesy of Avo Studios