- Interior
- Art & Design
In the bustling heart of Ahmedabad, where the streets pulsate with energy and splashes of colour, lies a treasure that defies imagination: Fortune Farm. This jewellery shop, cloaked in an enchanting coat of terracotta, is the flagship project of Lakhtarwala Jewellers, based in Ahmedabad, India. But Fortune Farm is more than just a place to buy jewellery; it is an ode to creativity, craftsmanship and the art of design.
This stunning transformation was made possible by MuseLAB, a multidisciplinary design and architecture firm with roots in Mumbai. Their vision was to transform Fortune Farm into an enchanting landscape, steeped in poetry and mystery. And so it happened. 
Let yourself be taken on a journey through the senses. The walls seem to breathe, their organic shapes an invitation to explore. Each corner reveals a new wonder, a new story to tell. The 'discovery island', the beating heart of the space, invites you on a journey of wonder. Here you meet a collection of ring bearers, each a work of art in itself. They are surrounded by a gentle play of light and shadow, further highlighting their beauty. Even more, above the island floats a custom-made pendant lamp, a mirror image of the island's shape, a visual yin-yang. Airy, stretched fabric and spotlights sensually illuminate the decorations below, delicately held in the embrace of the legion of ring bearers.
‘The brilliance of diamonds is accentuated by the robust nature of terracotta’
But the story of Fortune Farm goes beyond aesthetics.It is a celebration of contrasts, of the interplay of dualities.The delicate sheen of diamonds is accentuated by the robust nature of terracotta. It is a celebration of harmony found in diversity, a tribute to the power of creativity and craftsmanship. Delicate and brilliant diamonds finding a home in the fiery Martian environment. The two worlds could not be further apart, but in the same breath could not be closer either. In short, it is a place where dreams come true, and where every stone tells a story and every jewel embodies a dream.
Design by MuseLAB | @muse.lab
Principal Designers: Jasem Pirani, Huzefa Rangwala
Team: Fahim Khambati, Trupti Desai
Collaborations: Shailesh Rajput Design Studio, Flos India
Text by Elke Aerts