- Art & Design
At 3daysofdesign in Copenhagen, the Belgian house Designs of the Time unveils its newest fabric collection, Azimuth, inspired by the raw beauty of desert landscapes. Earthy tones, rough textures and weathered patterns each tell their own story of time and craftsmanship. For the occasion, Nathalie Van der Massen designed exclusive room dividers that translate the collection's tactility into space. A tactile journey of discovery between earth and horizon.
During 3daysofdesign, Belgian fabric editor Designs of the Time presented its newest interior textile collection. Denmark's official design festival is held annually and has become the meeting place for dreamers, doers and design enthusiasts. Amid alternative, experimental and contemporary creations, Designs of the Time showcased Azimuth there: an ode to the raw beauty, earthy tones and rough textures of desert landscapes. "Azimuth explores the space between where we stand and where we look. It's an invitation to find our own direction through material and texture," says the house.
Designs of the Time is a Belgian family business, founded in 1998 by the Puylaert family and inspired by the colours, textures and subtle imperfections of nature. The brand stands for timeless design and authentic craftsmanship, with knowhow often passed down from generation to generation, and worked with carefully selected weaving mills in Belgium and Europe for Azimuth — partners who share the same belief in authenticity, sustainability and quality. 
The collection invites you to wander between earth and horizon, guided by touch and texture. Each fabric carries a story and an emotion: texture, weight and feel reveal character and bring traditional materials to life. "Subtle irregularities bear witness to authentic craftsmanship: traces of the maker's hand and patterns slowly shaped by time," the brand emphasises.
The material palette is rich and varied. Sheer linen curtains filter daylight into a soft glow, while silk catches and reflects light with understated elegance. Wool holds warmth the way earth holds memory, and jute adds a raw, pure materiality. Soft mohair velvet adds depth, stonewashed finishes reveal traces of time and use, and even the heaviest fabrics — such as hemp — soften with use. Geometric patterns provide subtle accents, open weaves let the fabric breathe, and weathered stripes reveal the beauty of ageing. 
Subtle irregularities bear witness to authentic craftsmanship: traces of the maker's hand and patterns slowly shaped by time
The colour palette matches this narrative: desert sand, clay white, loam, silk, saffron and spicy ochre tones flow into amber, date and cinnamon, with accents of burgundy, olive, rust and indigo. Rich colours that evolve with the light and develop their own patina over time.
For the occasion, Designs of the Time collaborated with Belgian designer Nathalie Van der Massen, known for her strong sense of space and material. Inspired by Azimuth's tactility and the layered structure of traditional desert architecture, she created a series of unique room dividers: the Azimuth Screens. Here, protection and intimacy meet, as Van der Massen translates the sensory richness of the fabrics into a spatial experience. 
With Azimuth, Designs of the Time reaffirms its position as a Belgian house with a fine sense of authentic craftsmanship and timeless texture. The brand shows how fabrics can be more than mere decoration: they become carriers of a story, a mood and a sense of place. By combining natural materials, artisanal finishes and a thoughtful colour palette, the collection succeeds in translating the vastness and stillness of the desert into the interior, without losing any warmth or intimacy.
Photography by James Stapleton
Text by Manou Raeves