- Interior
Armadillo's Plateau Project is a great example of how a house is not only a physical space, but also a reflection of the lives and stories of the people who live there.Once again, the brand managed to honour its traditional craftsmanship.
The Armadillo brand is much more than a rug maker; it is a company driven by passion, sustainability and social responsibility, led by the visionary power of Jodie Fried and Sally Pottharst. From different parts of the world - Jodie in Los Angeles and London, Sally in Australia's Adelaide Hills - these women work together to design collections that are not only artistic, but also have deep cultural meaning. They support the artisans who handcraft their timeless rugs, preserving centuries-old techniques. Sustainability is woven into the core of the brand. Each rug from Armadillo is a work of art in itself - a symbol of their commitment to sustainability, craftsmanship and social impact. With each product, they hope to inspire a quieter, more natural life and bring lasting change to the world. We'd like to take you inside their recent project called Plateau. 
This 60-year-old Sydney bungalow, occupied by fashion photographer Georges Antoni, model and presenter Phoebe Ghorayeb and their three young children, has undergone a transformation that honours the property's postmodernist heritage. At the same time, they have added the warmth and modern simplicity that defines their personal style. In designing their home, the residents worked closely with RAMA Architects to preserve the original character of the bungalow while adapting it to the needs of their growing family. Their approach embraced both the past and the future, staying true to Australian post-modernist architecture but also drawing inspiration from Georges' Lebanese roots. They wanted to create a place that breathed tranquillity, family and connection.The original ideas for their home had changed little over time.
Texture takes centre stage with subdued colours in the background
The aesthetic the couple envisioned was based on simplicity, neutral colours and natural materials. Phoebe explains that although they occasionally stepped outside their comfort zone, they always returned to what felt real and authentic to them both. ‘We wanted to create a home that was impressive to look at, but also felt homely to be in. ‘This desire for balance is reflected in every detail of the home. The result is an environment where texture is central, with subdued colours providing a backdrop to their family's daily life. The bungalow has become not only an ode to architectural history, but also a place where modern elements were subtly integrated.
Curious about the whole article? Read more in the October edition of Imagicasa. Available via our webshop!
Architecture by RAMA Architects
Interior Styling by Lara Hutton
Shoot Styling by Joseph Gardner
Photography by Sean Fennessy & Georges Antoni
Text by Elke Aerts