- Outdoor & travel
Discover the inspiring world of Rosemary Ria, unveiled in September 2023, a hidden gem in the heart of Marrakech. In collaboration with 20 master craftsmen, Laurence and her husband brought Marrakech to life within an interior. As you enter the riad, you immediately feel the infused atmosphere of Marrakech, reflected in meticulously curated spaces and surrounding art.
Materials from across Morocco were incorporated into this exquisite hotel, resulting in a harmonious blend of Moroccan tradition and contemporary allure. From vintage Scarpa armchairs to hand-cast terrazzo tiles, the riad's decor, including Laurence's own works, invites exploration like an ever-changing gallery. The riad, located in the historic district of Riad Zitoun Jdid, lovingly restored by master Quentin Wilbaux, exudes differentiating details. Immerse yourself in the enchanting garden adorned with authentic mosaic tiles, dine on hand-painted Rosemary plates, and indulge in specially designed bath linens. Whether relaxing in the courtyard under the 40-year-old Jacaranda tree, dipping into the hand-painted plunge pool, or enjoying the view of Marrakech from the rooftop with custom-made loungers.
An immersive experience where every element is infused with craftsmanship and culture
Rosemary is more than a place to stay. It is an immersive experience where every element is infused with craftsmanship and culture. Every detail, from sculptural beds to sunken baths, attests to Rosemary's dedication to providing an artisanal home in Marrakech. The rooms, with names like Jacaranda Suite and Bird Nest Suite, are enhanced with custom-made furniture, such as a cedar dresser and ornate wrought-iron door handles, which add a personal touch. Here, culture goes beyond interiors; Rosemary invites guests to participate in traditional crafts, make their own hammam essentials and attend workshops run by Rosemary herself. Formerly a beloved family home, Rosemary is now a tribute to "Rose-Marie," its previous owners, and the city of Marrakech. Clearly more than a hotel, Rosemary invites you to live creatively. Whether unwinding in the hammam, curling up with a book in the salon, or enjoying a tranquil breakfast, each moment celebrates art, culture, and Moroccan hospitality. For enthusiasts, there is an endless reminder of Marrakech available for purchase. Take the magic of this city with you through LRNCE-designed keepsakes, from fragrant toiletries to custom-made linens. Feel welcome in your handcrafted home in Marrakech; this place awaits you. Photography by Marina Denisova
Text by Lente Gevers