- Art & Design
As soon as you enter a room decorated by OMAR, you feel the difference. A subdued atmosphere in which textiles tell the story. The Antwerp-based studio, founded by Dieter Wilssens and Tony Dons, uses fabrics as soft building blocks of an interior that offers comfort while radiating character.
From their studio in Antwerp, owners Dieter Wilssens and Tony Dons - also known as ‘Prince Omar’ - patiently build their brand. They are guided by experience, intuition and a deep-rooted love for textiles. The idea behind OMAR is therefore clear: what your favourite jumper can do for your body, plaids and cushions can do for your living space. This thought forms the starting point of a collection that offers layering without being obtrusive, and evokes emotion without being dramatic. The products invite rest and reflection. They are designed to stay, not compete for attention. 
The duo behind the label combines two worlds into one shared vision. From a shared fascination with textiles grew a brand that pairs sophistication with authenticity. The indoor and outdoor collections consist of designs that range from subtle to rough, but always remain recognisable. Neutral tones merge with unexpected colour combinations. Each creation carries a quiet conviction: beauty does not have to prove itself.
The textile brand consciously takes a sustainable approach, with respect for both people and materials. This choice does not translate into compromises, but rather refinement. Everything is produced locally and carefully finished, with the texture and look of the fabrics being key. In a world where speed is often the norm, OMAR takes just the time to deepen and refine. Every detail is considered, every fabric selected by feel.
What your favourite jumper can do for your body, plaids and cushions can do for your living space.
What characterises the collections is a certain timelessness and a growable basis for personalised interiors. The range continues to evolve, but always within the framework of its original promise: familiar comfort with an authentic look. OMAR is not looking for fleeting trends, but for meaningful presence. A home that lives, gets a quiet underlay here - with attention to feel, form and use. For those looking for textiles that not only look good but also add something substantial, OMAR is an obvious choice. Here, comfort is translated into form - thoughtful, local and with both feet on Belgian soil. 
All photography by Dieter Wilssens
Text by Carolien Depamelaere