Allbright is a membership club for women only. It appropriately opened a location in Mayfair, London, with works by female artists only spread over the five floors. The beautiful interior was also given an elegant, feminine touch.
Allbright has several well-known (and less well-known) members including actresses, entrepreneurs, designers and so on. The club creates opportunities for women to grow and flourish. Their elegance and strength is represented in the different locations of the club and now also in a beautiful town house on Maddox Street. Suzy Hoodless took care of the interior and the art was chosen by curator Beth Greenacre.
"Women-only club Allbright opened a venue in Mayfair, London."
The highlight of the interior is surely the meaningful art that hangs there. Greenacre chose more than 120 works, by more than eighty exclusively female artists, created in the past sixty years. According to the curator it was interesting to find female artists and content for a female audience. "I gave myself the brief to choose artists who have explored the female figure throughout history," she says. The works shown range from the acclaimed mid-century photographer Diane Arbus to contemporary artists such as Alexi Marshall. Greenacre felt it was important to provide young and emerging artists with a platform and audience and to hang them next to historical stars.
"Hoodless wanted to emphasize the relevance for women by using traditional costume fabrics such as fine wool and the pied-de-poule pattern in her design."
The curator worked closely with Hoodless from the beginning to understand the aesthetics that the interior designer wanted to obtain, so that she could take them into account. The two creative ladies looked together at colours, patterns and materials in order to make the art fit in with the overall design. The founders of Allbright wanted an interior that was "feminine but not too girly". As a palette, Hoodless opted for soft colours and shades of blue, green and pink. Everything has a feminine and classy atmosphere. The history of the building, which used to be an auction house, also had to be reflected in the design. In this way, Hoodless wanted to revive the building as an elegant, London town house. For this she used, among other things, wooden floors and panelled walls. For the entire interior, the designer was inspired by the nearby Savile Row, a well-known street in Mayfair that is traditionally associated with custom work for men. That may sound a bit contradictory, but Hoodless wanted to emphasize the relevance for women by using traditional costume fabrics such as fine wool and the pied-de-poule pattern in her design to create a feminine and imaginative twist.
There are many different facilities on the five floors. There is a brasserie, bar, fitness studio, wellness areas, hair salon, workshop and on the top floor a bar and restaurant with a roof terrace and a loft-style event room.