The Iranian Nareg Taimoorian is a creative designer and director based in Los Angeles. His realisations include interior, furniture, object and space design and he works on commission as well as with other creators and brands. For example, the designer has already realised works for renowned designers such as Kelly Wearstler, Mark Romanek and Kara Mann. With a minimalist and dreamy style, Taimoorian visualises design concepts and spaces on the border between reality and fantasy. Already published in ELLE Decoration, Milk Decoration and Architecture Hunter, it was high time, according to Imagicasa, to introduce you to Nareg Taimoorian and his projects. The designer tells us more about his philosophy and design process in an exclusive interview.
How did you become a designer?
‘I have always loved designing spaces, however, I ended up studying structural engineering. After working in the construction field on sites and as an engineer for a few years, I realised this is not what I would want to do for the rest of my life. I started self-studying and tried to learn as much as I can in the field of interior design. I had always done paintings in my life and I think that helped me a lot to learn how to work with shapes and colours and to get the right proportions.’
Why the choice to design visualisations and renders and not ‘real’ interiors?
‘I never really decided to become a 3D artist. I only learned that to use as a tool in order to create my design ideas in earlier stages and be able to enter interior design industry. My goal has always been to work on real projects. That to me has always been more exciting and challenging. I still love the 3D set designs or space designs. I like the freedom that I have with it. I currently am working as a fulltime interior designer and most of what’s published on my social media is only part of what I do. There will be more real projects that I will be sharing more soon when it is the right time.’
What is your design approach or philosophy?
‘I like the idea of combining interior and exterior spaces to the point that you cannot separate them from one another. I also like the use of colours a lot. I always try to add a fun element in spaces I create, that can be either the shape, colour or both.’
How do you start a project? Can you take us through your process?
‘With 3D space design projects, it normally starts with an inspiration. It can be anything that I might see in a book, on social media, or in a street. Then I try to think of elements I can add or change that could make the space more like how I like to see it, as if I am building the real place by myself for myself. I play with shapes and colours and lights until it looks like something that I would be excited to share with others. Sometimes it happens so fast, and other times, I need to spend more time to develop the idea that I have.’
"Soft colours, surprising shapes and playful details"
How would you describe your own style?
‘I would say minimal, fun and dreamy. The fun and dreamy elements are especially important to me. I do not let things go too far on the dreamy side, but I still like to add that touch. I like the viewers to look at my design and let them forget about their daily stress, worries or problems, even if it is for a few seconds.’
We love your ‘Experimental Space Designs’. Are these designs you come up with yourself or for a certain client?
‘Those designs were very much inspired by the pictures I saw from the real place. With ‘Concrete Blocks’ for example I thought: “What if those concrete blocks where furnished so they could be habitable?” I also liked the idea of connecting those blocks to each other. That is why I thought of designing each of those blocks to serve a different purpose, in a way that they are independent, but they would still need to be located next to each other. For those spaces, I get inspiration from everywhere. Books, magazines, paintings, sculptures, social media, etc.’
How do you find the balance between the real and the imaginary?
‘With the realistic side, I think everything is similar to what we see around us in the real world. For the dreamy side, I still like to keep those elements as realistic as possible. Since most of us are living in cities with busy streets, cars and a lot of urban life elements, any kind of nature seems so dreamy to us.‘
Will these spaces ever come to life?
‘I hope so. I try to design these spaces considering the possibility that they could be built in the real world.’
You can read our full interview with Nareg Taimoorian in Imagicasa Autumn 2020. This issue is available in our webshop, while stock lasts.
Images courtesy of Nareg Taimoorian
Header image and images 1-3: 'Concrete Blocks'
Images 4-6: 'Desert Villa' (in collaboration with Charlotte Taylor)